Barcelona star Lionel Messi has been named the world's most marketable sportsman in 2020, topping the Nielsen SportsPro 2020 list of the top 50 athletes. Messi, 33, comes in ahead of Juventus forward Cristiano Ronaldo, with Neymar, Mohamed Salah and Paolo Dybala the other footballers to make the top 10. American basketball great LeBron James, Indian cricket captain Virat Kohli