FMCG companies tuning products to cash-strapped consumers’ means

ডেইলি স্টার প্রকাশিত: ০৩ জুন ২০২০, ০০:০০

The makers of cereal, toiletries and other supermarket staples in Bangladesh are increasingly working to reshape their product lines to keep cash-strapped consumers from trading down as the coronavirus pandemic continues to limit economic activities and cut incomes of millions of people. Some fast-moving consumer goods companies are rolling out new brands at a lower price
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