Our history, resilience, and cuisine are our major attractions -- we are so much more than our exports
Marketing specialists strongly argue that in times of depressed off-take, advertising and promotion become all the more important. The reminder to the consumer about brand attributes and muscles isn’t one that finance professionals are fond of, what with their eyes on the bottom line.
The finance argument prevailed last year, as the pandemic swirled out of control and spread. Advertising revenues fell leading to major job losses, especially for agencies. It led to the International Advertising Association sponsoring advertisements on the need for promotion to reinforce and strengthen brands as well as remind consumers of the value addition of consumption. Matters have improved since then.
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